Author: Safa Salehi
-
In precision disciplines such as shooting, the ability to hit the target depends on two key factors: accuracy and precision. Accuracy refers to how close the shots are to the bullseye, while precision describes how close the shots are to one another. A shooter who consistently places shots tightly together, even slightly away from the…
-
On August 15, 2025, Coffee Academy Canada and Dawnbird Coffee Roasters, together with a team of dedicated volunteers, hosted the first session of Taste & Talk in Toronto. The event was warmly welcomed by MITFAR Café, who not only hosted the gathering but also supported it as a sponsor. Green coffees were sourced by MACARENA Coffee Importers…
-
When evaluating coffee sensory attributes, accurate and reliable results depend not only on identifying flavours and aromas qualitatively but also on measuring these sensory attributes quantitatively. Quantitative measurement and standardized sensory evaluation methods ensure consistent, objective, and reproducible results, crucial for the coffee industry. Two core responsibilities of professional coffee evaluators (cuppers) include: 1. Identifying and…
-
In the first part of this series, we explored the fundamental of the Check-All-That-Apply (CATA) method and its role in sensory evaluation within the coffee industry. Now, we’ll delve into how coffee businesse like coffee shops and roasteries can apply CATA in their daily operations to gain insights into customer preferences and improve product offerings,…
-
The Check-All-That-Apply (CATA) method is a sensory evaluation tool widely utilized across the food and beverage industries for profiling products. In the coffee sector; it captures a range of sensory attributes by allowing assessors to select descriptors that apply to the product, Its adaptability and simplicity makes CATA accessible to both trained and untrained assessors,…
-
October 1st marks a special day for coffee lovers around the globe, but what’s the story behind International Coffee Day and the organization that brewed it into existence? Every year on October 1st, the world wakes up to the rich aroma of coffee with a little extra appreciation. International Coffee Day isn’t just another date…
-
Coffee Value Assessment (CVA) Manual with Glossary Introduction The Coffee Value Assessment (CVA) is a rigorous system developed by the Specialty Coffee Association (SCA) to evaluate coffee’s overall quality and value. This comprehensive guide serves as a step-by-step manual to help you understand and implement the CVA system in a structured and effective manner. A…
-
Understanding Consumer Preferences in the Coffee Industry: A Comprehensive Scientific Analysis The coffee industry is more than just a market; it’s a reflection of diverse consumer preferences that are constantly evolving. Taste, aroma, ethical sourcing, and health considerations all play a crucial role in how consumers choose their coffee (Smith & Johnson, 2019). Businesses that…
-
The coffee industry has undergone significant transformation in recent years, marked by evolving consumer preferences, emerging trends, and a competitive landscape that continues to expand. Understanding the local coffee market is essential for any entrepreneur looking to establish a successful coffee shop. This article provides a comprehensive overview of the key factors shaping the industry…
-
Steps to Open a Coffee Shop in Toronto Steps to Open a Coffee Shop in Ontario/Toronto Create a Business Plan Your business plan is the foundation of your coffee shop. It should include: A clear description of your coffee shop concept, target market, and unique selling proposition. A detailed financial plan, including startup costs, operating…